Angry Birds Studio Happy About Chinese Piracy

Rovio CEO Peter Vesterbacka says the rampant piracy of Angry Birds trade in Chinaware actually makes him happy.

Piracy, equally it applies to counterfeiting, copyright infringement and so Forth River, is non cool. It not lonesome deprives content creators of income, it can also obstruct future projects [just ask any PC gamer about that] and lav lead to some pretty complete overreactions from companies ambitious to protect their work. [Just expect any PC gamer nigh that.] But contempt the runaway piracy of Angry Birds product in China, Vesterbacka is determined to focus on the upside.

"There are a great deal of Angry Birds products out there, but most of them aren't officially licensed," he said at the Interrupt conference in Beijing.

"The way we look at it is, of course we want to sell the officially authorized, good tone products, but at the same sentence we have to be happy about the fact that the brand is thus wanted that it is the most traced brand in China," helium continued. "It's great for United States of America to see the demand, and that's why we're construction our own stores here. And actually we're building our number 1 stores here, and not in Helsinki… We hope to have quite a few over the next 12 months."

There's no overlooking the fact that it's tardily to comprise serene near counterfeit product when your primary product is a blowout success, and Angry Birds is as much a phenomenon in China as it is everywhere other in the world. The lame has been downloaded rough 50 million times in China and Vesterbacka expects that amoun to double aside the end of the year; spherical downloads are now pushing 500 million, making it "the fastest-growing brand ever," he said, outpacing heavyweights like Google, Facebook, YouTube and Skype.

The Chinese market is still second to the U.S. is size, but Rovio intends to strike advantage of the fact that IT's growing a good deal much quick. "We actually expect to do a lot of services, a great deal of products, here get-go," Vesterbacka said. "It's a different approach to some of our competitors. We want to be more Chinese than the Chinese companies."

Source: GamesIndustry

https://www.escapistmagazine.com/angry-birds-studio-happy-about-chinese-piracy/

Source: https://www.escapistmagazine.com/angry-birds-studio-happy-about-chinese-piracy/